In today’s rapidly evolving corporate landscape, the quest for diversity,

equity, and inclusion (DEI) has become a central theme for organizations. It

is no longer enough to simply acknowledge these principles; companies must

actively integrate them into their culture, policies, and practices. One key

avenue for achieving this is through the use of custom-designed DEI content.

Generic content, while convenient, often falls short of addressing the

unique and diverse needs of different workforces.


Custom-designed DEI content serves as a tailored solution to meet the

specific needs of an organization’s workforce. Every workplace has a

distinct set of challenges, demographics, and cultural nuances, making it

essential to approach DEI initiatives with a customized lens. By actively

seeking to understand an organization’s unique context, it is vital to craft

content that resonates deeply with employees and fosters a more inclusive

and equitable environment.


A study conducted by the National Bureau of Economic Research found that

customized diversity training programs that focus on specific biases and

behaviors are more effective at changing attitudes and behaviors among

employees. In contrast, off-the-shelf, generic diversity training often

fails to produce the desired results, as it does not resonate with the

unique biases and challenges within an organization.


Another critical aspect where custom-designed content shines is employee

engagement.  Gallup’s State of the American Workplace report found that

employees who believe their organization is committed to diversity and

inclusion are 29% more likely to engage in their jobs fully. Custom content,

which directly addresses an organization’s DEI initiatives, sends a clear

signal to employees that their employer is dedicated to creating an

inclusive workplace. Conversely, generic content fails to convey this

commitment effectively.


The importance of custom-designed DEI content cannot be overstated. Generic

content falls short in addressing the unique needs of different

organizations and their workforces. The statistics mentioned above make it

clear that custom content is not only effective in promoting diversity,

equity, and inclusion but also yields tangible benefits in terms of

profitability, employee engagement, talent acquisition, and legal



When organizations take the time to understand and address the specific

needs of their workforce, they can truly make strides towards a more

inclusive and equitable future.  When delivering DEI sessions, one of the

first questions I ask my clients is, “What are the unique needs of your

workforce, and how can I tailor DEI content to address them effectively?”


To  inquire about keynote presentations, workshops, or seminars, please feel

free to reach out to me at