When going for an interview collect as much information about the company and the interviewer. Research online, ask friends and associates And you may even know someone already working there.
Educating yourself about the company puts you in a much better position. You will be able to ask important and relevant questions. And you will be able to discuss your answers to fit the company’s mission and vision. Plus you will demonstrate that you’re prepared and passionate about working for the company.
Furthermore, knowing something about interviewer is also beneficial. You may even have something in common with the interviewer: sports or even belonging to a certain business organization, etc. But you must keep it professional and never let your guard down.